Vitaly came to life in 2011, while Shane Vitaly Foran was traveling through Bali on a backpacking trip. It was there that he stumbled upon the talents of Balinese woodcarvers, and decided to commission a custom two-finger ring made from black wood. He was so impressed with the final result that he brought back a few rings for his friends in Toronto. The response to the rings was incredible, and Shane quickly realized that there was a massive gap in the men’s accessories market. Seeing an opportunity, Vitaly began to take shape.